GROWCAT®

Capability Analysis Tool to grow your business

GROWCAT® is a Capability Analysis Tool designed to identify the skills that underpin organisational business growth. GROWCAT measures skills in business acumen and the overall capacity for innovation, entrepreneurship and business development.

Why use GROWCAT®?

As everyone in the organisation can contribute to business growth and improvement, GROWCAT is designed for use by all members of staff, from frontline staff to members of the executive team.

GROWCAT® is based on three underpinning principles drawn from current international research:

  • skills for business growth are essential in contemporary organisations
  • skills for business growth can be acquired across the organisation
  • skills for business growth can be developed systematically, across the organisation.

The GROWCAT® survey consists of 132 questions about skills, and includes questions about the respondents’ attitudes, motivations and aspirations.

GROWCAT® provides a whole-of-organisation platform for future business growth and success. Organisations can use the results to:

  • identify existing capabilities within the organisation
  • refresh business development and growth plans
  • intensify drive for innovation and entrepreneurial ventures. 

“I do think our staff undersell themselves dramatically in terms of the contribution that they make and they could make to developing business and growing business, so I was very keen to get in place a program of capability development that responds to the GROWCAT® data."

Gail Eaton-Briggs

General Manager Operations, Organisational & Business Development, TasTAFE

GROWCAT® will help your organisation:

  • identify existing capabilities within the organisation
  • refresh business development and growth plans
  • intensify organisational drive for innovation and entrepreneurial ventures

Skills measured in GROWCAT®

Skills measured in GROWCAT®

GROWCAT® provides data about

  • the extent to which the organisation cultivates skill development in innovation, entrepreneurship and business development
  • current business development expertise and growth plans
  • organisations’ customer service and business acumen capabilities

GROWCAT® components include:

  • a staff awareness strategy and a launch workshop
  • an online survey that generates immediate reports for individual respondents
  • provision of group reports and a debrief for the organisation
  • advice and direction about ongoing development
  • guidance for ongoing reflection and discussion in the organisation about future business growth directions.

The GROWCAT® survey consists of 132 questions about skills, and includes questions about the respondents’ attitudes, motivations and aspirations.

Would you like to know more?

Register for a CAT seminar

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